In comparison, innovative products such as Yoplait Oui and Well Yes! comprise 0.7% of their respective companies’ F.Y. 18 company sales when measured on an annualized basis. It launched Heinz mustard in 2015, but the product remains a negligible component at just 0.1% in F.Y. “In comparison, Kraft Heinz has lagged its peers in delivering strong, revolutionary innovations with a material impact. “Competing companies like Danone, General Mills and Coca Cola are working hard to catch up to consumer demand for organic, gluten-free, plant proteins and prebiotics,” he explained. Many of the so-called innovation efforts actually have been more like renovation efforts, he said. Moskow said that while Kraft Heinz has taken steps to clean up its ingredients, modify flavor profiles and improve packaging, it has fallen flat on the innovation front. The decline might be a casualty of extreme cost-cutting.” In comparison, innovation at Kraft Foods under the prior c.e.o. The February presentation pointed to an internal target for generating innovation at a rate of 7% of net sales. “Aside from Devour frozen meals and Heinz mustard, we can’t think of any ‘Big Bet’ new product introductions that generated meaningful sales. Learn more about our journey by visiting or following us on LinkedIn and Twitter.“The new leadership at Kraft Heinz talks a lot about the importance of growth, but we don’t see evidence of significant product innovation coming out of the business,” Mr. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. Consumers are at the center of everything we do. We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. For more information and the latest product news and to check availability in local retailers, fans can visit the HOMEBAKE 425°/:30 website and product locator. HOMEBAKE 425°/:30 is beginning to roll out in major retailers nationwide with continued expansion planned for 2023. HOMEBAKE 425°/:30 is the latest example of how Kraft Heinz is innovating to meet the future needs of consumers by accelerating its pace of innovation, reimagining product development and leveraging breakthrough technologies to develop better products, faster – all without losing the flavor and quality consumers expect from Kraft Heinz brands. Veggies: Italian Style Cauliflower, Cheesy Broccoli, Green Bean Casserole, Teriyaki Vegetable Blend, Mexican Style Creamy Corn.Sides: Southwest Style Cheesy Rice, Parmesan Crusted Potato Medley, Loaded Scalloped Potatoes, Homestyle Mac & Cheese, Creamy Tomato Tuscan Style Pasta.

Mains: Chicken Parmesan, Southwest Style Chipotle Chicken, Pulled Pork with BBQ Sauce, Italian Style Meatballs, Garlic Butter Chicken Scampi.HOMEBAKE 425°/:30 leverages proprietary roasting pan technology, ownable recipes, quality ingredients and a unique cooking process that allows mains, sides, and veggies to cook quickly and simultaneously, steaming for twenty-five minutes and then roasting for five. HOMEBAKE 425°/:30 is a great example of this as we redefine what’s possible for the entire frozen category.”Ĭonsumers pick their entrée, side, and veggie of choice, place all three in the oven together, set the timer, and then plate piping hot and crave-worthy dinner right out of the trays – all while getting 30 minutes back in their day. “As a company, we’re doubling down on disruptive and insight-led innovation.

“With HOMEBAKE 425°/:30, we’re giving consumers solutions to the pain points we all experience when cooking, and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customization, and crave-ability,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz.

HOMEBAKE 425°/:30 aims to solve this problem by reimagining family dinner – giving busy consumers a convenient, satisfying, and delicious total meal system made with quality ingredients that requires limited planning and minimal clean up. 2 Meanwhile, consumers are busier than ever, making meal prep that much more difficult despite a continued desire for food that tastes like homemade. Kraft Heinz Reimagines Family Dinner with New HOMEBAKE 425°/:30™ Brand (Photo: Business Wire)Ħ1% of Americans prefer a homemade dinner each night 1, but more than one-third of them are dissatisfied with the end product, resulting in over 3.7 billion home-cooked dinners a year that miss the mark.

Kraftheinz devour frozen meals